![]() PROS AND CONS OF ADVANTAGE+ SHOPPING CAMPAIGNS Existing customers: You can control the maximum percentage of your budget you are willing to spend toward existing customers. Levers you maintain control of with Advantage+ Shopping campaigns: Location: A+SC can only define your audience by country.Bid strategy: With A+SC, your bidding strategy will automatically be the highest volume.Placements: With A+SC, you cannot customize your placements.Within Ads Manager, you will see Facebook metrics broken out by Prospecting vs. Audience tracking: If your campaign is using 3rd party tracking: only one UTM can be placed at the campaign level.Audience definition: With A+SC, your audiences are divided into two categories, Prospecting vs.Levers you lose control of with Advantage+ Shopping campaigns: THE BEFORE AND AFTER COMPARISON OF ADVANTAGE+ SHOPPING CAMPAIGNS Leaning into creative optimization capabilities from Meta benefits small businesses, allowing them to do more with less. These new campaigns allow for easier creative input while automatically testing up to 150 creative combinations and delivering the highest-performing variation. A+SC is a sales objective campaign with the goal of better performance with greater scale and efficiency while expanding customer growth.Ī+SC takes full-funnel marketing approaches and brings them together in one campaign, eliminating many steps in manual campaign creation. Meant to deliver optimum performance, these campaigns streamline build-out in alignment with Meta’s best practices. WHAT ARE META ADVANTAGE+ SHOPPING CAMPAIGNSĪ+SC is the first enhanced optimization model built in the post-iOS14.5 landscape, designed specifically for direct-to-consumer and ecommerce retailers to consolidate campaigns with full-funnel marketing in mind. Enter Advantage + Shopping Campaigns (A+SC), the newest advertising product in the Meta Advantage umbrella. In the new age of consumer awareness and privacy restrictions, Meta has no option but to do more with less, especially as its data pool continues to shrink.
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